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Dark Patterns
Aug. 24th, 2016 08:03 pmFrom here: http://www.fastcodesign.com/3060553/why-dark-patterns-wont-go-away
The reason dark patterns don't work in the long term, explains Loranger, is that a loyal customer is always more valuable than a new customer. "Loyal customers are willing to pay more for your products, engage with your brand on social media, and recommend you to their friends," she says. Dark patterns might result in a boost in new customers, but they're less likely to be loyal customers because they'll soon realize they've been tricked.
So very true. The list of companies I'll no longer recommend just keeps on growing. Their sins consist of auto-setting of automatic payments which then occur more than a month before they're due, no respect for their customers' (or their customers' families) privacy (and I'm not thinking of Facebook in this case), error messages when you try to change a setting they don't want you to change, hardware that becomes unusable because it relies on software that can't be kept up-to-date, and so on, etc., etc.
OK, that last one's not a Dark Pattern, but it's still trickery. Then of course there are the companies that provide a good service until they're bought out because of all the people their good service attracts - at which point the rot sets in.
There's now few companies I can recommend! (Other than Dreamwidth, of course.)
The reason dark patterns don't work in the long term, explains Loranger, is that a loyal customer is always more valuable than a new customer. "Loyal customers are willing to pay more for your products, engage with your brand on social media, and recommend you to their friends," she says. Dark patterns might result in a boost in new customers, but they're less likely to be loyal customers because they'll soon realize they've been tricked.
So very true. The list of companies I'll no longer recommend just keeps on growing. Their sins consist of auto-setting of automatic payments which then occur more than a month before they're due, no respect for their customers' (or their customers' families) privacy (and I'm not thinking of Facebook in this case), error messages when you try to change a setting they don't want you to change, hardware that becomes unusable because it relies on software that can't be kept up-to-date, and so on, etc., etc.
OK, that last one's not a Dark Pattern, but it's still trickery. Then of course there are the companies that provide a good service until they're bought out because of all the people their good service attracts - at which point the rot sets in.
There's now few companies I can recommend! (Other than Dreamwidth, of course.)
